7:00 AM
An Advertiser Onboarding and Campaign Management Platform
Designed the advertiser onboarding flow and campaign creation experience for Nexad’s first self-serve ad platform, supporting ad campaigns reaching 30M+ active users. Collaborated closely with the PM and development team to ensure technical feasibility under tight timelines.
Nexad is the first AI-native ad network, delivering real-time, personalized ads within AI-powered conversations. Previously, all campaigns were managed internally with no self-service option. My team was tasked with building the first self-serve ad platform.
I independently designed the advertiser onboarding and campaign creation experience, focusing on a clear, intuitive, end-to-end UX.
0 to 1 Self-Service Advertising Platform
Build a new self-service advertising platform directly on the official website, where none existed before.
Balancing Simplicity with Complex Information
Design an onboarding and campaign setup flow that is easy for non-technical users while handling information-heavy requirements.
Maximizing Survey Completion Without Disruption
Integrate a survey into the campaign form in a way that minimizes friction and keeps the user moving forward.
AI-Powered Ad Demo in Onboarding Flow
Users input their website URL to instantly see a personalized demo ad, making onboarding faster and clearer.
Streamlined Campaign Creation
Grouped form sections and added a progress indicator to simplify setup and help users stay on track.
Seamless Survey Integration
Embedded the survey with consistent UI and simplified its structure to minimize friction and keep users moving.
Increased autonomy & revenue potential
Early validation & positive feedback
Scalable campaign reach
Help advertisers defining target audience effortlessly and precisely
Placed mid-form to boost completion, the tabbed layout keeps inputs focused and clear.
The tabbed layout made input more focused, leading to higher survey completion and better insights for campaign optimization.
In this project, product manager did early research, we are going to design a platform for Nexad’s advertiser to manage their ads campaign, I was assigned for design the whole on boarding flow and create campaign form.
Turn dense setup details into streamlined steps so advertisers instantly grasp Nexad’s value, launch campaigns effortlessly, and drive higher completions.
Highlight the URL input so it’s instantly noticeable and intuitive.
Clarify the AI‑powered insights and live‑chat demo with a guided, easy‑to‑follow flow.
Seamlessly embed the survey in the campaign flow to lift completion rates.
Streamline navigation so users stay oriented and in control.
The PRD’s original flow hits users with too much info at once
I refined the demo generation flow into clear step‑by‑step stages and reorganized the campaign form’s information architecture by grouping fields and adding a side‑nav stepper, cutting information overload and keeping advertisers on track.
Lack of Hierarchy
It's unclear where users should focus first, which may lead to hesitation or missed information.
Cognitive overload
Too many elements (e.g. video/text/buttons) delivered at once can overwhelms users.
User Frustration
Users felt rushed and disoriented by the dense information, which made them feel less in control.
Progressive disclosure
Divides the flow into two steps so users can process less information at one time.
Give user control
Adds a Check My Demo button so users can process information at their own pace.
Maintain context
Keeps content on the same page so users can revisit insights without losing their place.
So advertisers can instantly see progress and what’s next.
For real‑time progress tracking and one‑click navigation between sections.
To boost response and overall completion rates.
With a compressed timeline and validated IA/user flows, I moved directly to mid‑fidelity prototypes. Through 3‑4 rapid feedback loops with stakeholders, I refined the design to keep usability high.
If user want to edit original URL, they must exit the modal and restart the flow, creating unnecessary friction and disrupting task continuity.
Closing the modal without input leaves the AI insights blank, creating a dead-end that can confuse users and make the system feel broken.
If users accidentally close the modal, they may lose unsaved input, which is frustrating
Users can edit the URL and add info on the same page, reducing interruptions and enabling seamless corrections without losing context.
AI insights appear after input, keeping users on track with a smooth experience and no confusing gaps.
The page structure can be reused across different steps in the flow and scales easily to support added complexity or new fields.
Lower cognitive load
Showing one section at a time helps users focus on the current task without feeling overwhelmed.
Progress awareness
The stepper offers clear guidance and a sense of progress, helping users stay oriented throughout the process.
Longer and more rigid experience
Showing one section at a time helps users focus on the current task without feeling overwhelmed.
Implied linear progression
While users can skip ahead, the format implies they must complete each step, which may leave them stuck if they're unsure how to proceed.
Low process visibility
Lack of visibility into upcoming sections can lead to uncertainty or reduce user confidence in completing the form.
Holistic overview
Users can see all sections at once, offering a clear, big-picture understanding of the form.
Flexible completion
Easy to jump between sections and complete them in a non-linear, user-driven order.
Low process visibility
Lack of visibility into upcoming sections can lead to uncertainty or reduce user confidence in completing the form.
Information overload
Displaying all sections at once may overwhelm users due to the sheer volume of content, increasing cognitive effort
Longer scrolling experience
Adding friction
Potential for misreading
Shorter form length, cleaner layout
Focus on one set of inputs at a time
More scalable structure for handling multiple country-specific inputs
I designed the entire onboarding flow, including Sign In / Sign Up, Forgot Password, and the survey form
This project pushed me to navigate unclear and shifting requirements. The PRD had many undecided parts at the start, I learned how to move forward by identifying priorities with product manager and designing around the unknowns.
Working under tight timelines taught me to iterate quickly without losing clarity. I had to decide what to design first, what could wait, and how to communicate design intent even when the product was still evolving.
Integrating the survey into the campaign form flow challenged me to align business goals with a smooth user experience. I realized that under time pressure, design is about making smart trade-offs, balancing functionality, usability, and priorities to deliver the most effective solution.
Advocate for earlier user testing, even in fast sprints. This time, testing was led by the PM with advertisers; next time, I’d aim to be directly involved. I’d also explore more modular components to support easier scaling and faster iteration.